2110 West 4th Avenue, Vancouver, BC V6K 1N6
Phone: 604-736-8020, toll free 1-877-836-8020

104a – 560 Johnson Street, Victoria, BC V8W 3C6
Phone: 250-385-8020


It seems every Mom I know wants to be a “hip” mom… but what about your babies? Well, now they can be hip too – literally! Open in Vancouver since early 2009, and Victoria since early 2010, Hip Baby is the place to shop for your little ones. Like their tagline states, “Sustainability, value, function and a whole lot of style”, that is exactly what you’ll get when you shop there. The thing that strikes you most when you walk in the store is the amazing selection of unique, fun, well-crafted merchandise. It’s amazingly diverse, but completely hip! They offer the largest in-store selection of cloth diapers in Vancouver, as well as beautiful books, toys and hard-to-find items like protective headphones. Whatever you’re looking for, Hip Baby probably has it!

One brand that you can only find at Hip Baby is Fig, their own line of organic cotton kids clothing that has been a favourite in the Vancouver area for more than 7 years. (After a brief hiatus in the Canadian market, they’re excited to re-launch Fig across the country in 2013.) Another reason people flock to Hip Baby is for their beautiful handmade tutus from Whimsy Ranch – one-of-a-kind tutus made from many recycled fabrics – of which Hip Baby is proud to be the exclusive Canadian retailer. Locally made Padraig Cottage wool slippers from North Vancouver are also hot sellers. They are the perfect year-round accessories for any baby or child… because who doesn’t love happy feet?

It’s easy to see why Hip Baby is a hit with the Mom and tot crowd! But, owners Jen MacCormack and Michael Ziff are proud of their store for more than just its array of merchandise… they work hard to be a valuable part of the community. Both locations of Hip Baby have plenty of room for strollers; a bulletin board with interesting mom/baby related information; a semi-private nursing area; and a station for changing baby. They offer free monthly diapering workshops, meet-and-greet events and occasional workshops on topics such as baby wearing and first foods at their stores. But the giving back doesn’t end there. Each year, Hip Baby contributes to over 20 silent auctions to raise money for local schools and charities. And, they also have a clear mandate to be an eco-friendly store, which is not only reflected in the merchandise they stock (the safest products in each category, i.e. no BPA, lead, phthalates, etc.), but in their commitment to reduce electricity consumption and paper consumption – last year by 25% and 20%, respectively. Jen and Michael believe strongly in legacy and leaving behind a cleaner environment for our kids. How’s that for being good neighbours?

Having a great store is nothing without great staff and Hip Baby really makes a point of being the friendliest and most helpful kids stores in Vancouver and Victoria. They are thrilled to have a fantastic new e-commerce web store, which allows them to now give that same level of service and great products to the rest of Canada, the US and the world. So, even if you can’t visit Hip Baby in person, you can still get all the great products they offer online. Bottom line: if you want products that are eco-friendly without sacrificing the hip factor, then you’ve got to check out Hip Baby!

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Congratulations to Stephanie from Oromocto, NB! She won a best-selling Fig Sleeper courtesy of Hip Baby. Check our current Featured Boutique article for your chance to win.