Notice: Contest Rules Update 2018-08-28
Heritage Education Funds is a division of Knowledge First Financial Inc. This contest is now sponsored and managed by Knowledge First Financial Inc. All references in the rules below to Heritage now reference Knowledge First Financial.


Twitter Party Contest Period: #CMRcelebrates Twitter Party begins at 8:00 p.m. Eastern Time (“ET”) on November 3, 2016 and continues until 9:00 p.m. ET November 3, 2016 (collectively, the “Contest Period”). This contest is sponsored by Canadian Mother Resource (“CMR“).

Eligibility: The contest is open to members of the public who, as of the date of entry (i) are residents of Canada (except residents of Quebec and Nunavut) (ii) are over the age of majority in their province or territory of residence; and (iii) have an account on Prospective entrants without a account can create an account without cost by visiting and following the onscreen instructions. Employees, partners, and agents of CMR and their respective immediate family members may not enter the contest. No purchase necessary.

How to Participate: In order to participate in the contest and be eligible to win a prize you must:

  • Follow @MomResourceCA on Twitter;
  • Satisfy the eligibility requirements;
  • Twitter profile is public;
  • Fill out and submit the RSVP form and follow the on-screen instructions to enter by RSVP to the Twitter Party; and
  • Participate by answering (“tweeting”) at least once during the Twitter Party using the hashtag #CMRcelebrates and Q# or A# during the Contest Period.

Limit of one (1) entry per person from a valid Twitter account during the Contest Period. Creation and use of multiple or alias Twitter accounts in order to exceed the limits on entries permitted by these official rules may result in the disqualification of all entries from such accounts as well as disqualification of the entrant. In the event of a dispute regarding who submitted an entry, the authorized subscriber of the account used to participate in the contest at the time of entry will be deemed to be the entrant. The authorized account subscriber is defined as the natural person who is assigned a account that can be verified by CMR. Note that if a Twitter account is set to “protected mode,” updates/responses/replies may not be visible in CMR’s inbox and may not thus be received by CMR unless the entrant has previously consented to permit CMR to see his/her Twitter updates. If an entrant opts to use Twitter via a wireless mobile device (which is not required to enter the contest), standard text messaging and/or data rates may apply for each message sent or received from the handset according to the terms and conditions of the service agreement with the wireless carrier. Other charges may apply (such as normal airtime and carrier charges) and may appear on an entrant’s mobile phone bill or be deducted from his/her prepaid account balance. Wireless carriers’ rate plans may vary, and entrants should contact their wireless carrier for more information on messaging rate plans and charges relating to participation in this contest. Participation in this contest by mobile device means that an entrant understands that he/she may receive additional messages by mobile device relating to this contest which may be subject to charges pursuant to his/her carrier’s rate plan. Text messaging may not be available from all mobile phone service carriers and handset models. Mobile device service may not be available in all areas.

Prizes:  Eight (8) prizes are available* to be won in the contest as follows: 

1 – $100 Visa Gift Card, courtesy of Heritage Education Funds

1 – Evenflo Lux24 Travel System with LiteMax Infant Car Seat in Deep Lake, courtesy of Evenflo Canada (valued at $400)

1 – UCBaby Prize Pack, consisting of one a Silver Package, Heartbeat Bear & a recording of the 3D ultrasound session saved on a USB stick, courtesy of UC Baby (valued at $235)

1 – Cloud b Giant Sleep Sheep (valued at $199)

1 – Chimparoo Baby Carrier, TREK “Evolution” model (valued at $169.99)

1 – Grobag Baby Prize Pack, consisting of 1 Grobag Sleep Bag & 1 (2-pack) Gro-suit sleeper with quilted sleeves, courtesy of Oyaco (valued at $100)

1 – Now For Mothers Prize Pack, consisting of four (4) bags of the Now For Mothers Healing Mix and a $50 Rexall Gift Card (valued at $110)

1 – Eucerin Skincare Prize Pack, courtesy of (valued at $100)

2 – Oliver’s Labels Prize Pack, consisting of one (1) Baby on Board Decal and one (1) $40 Oliver’s Labels gift card (valued at $50 each)

*this list may be updated in the coming days

The odds of winning a prize depend upon the number of eligible participants who have RSVP’d and participated in the Twitter Party during the Contest Period.  Prizes must be accepted as awarded and are not redeemable for cash or credit, transferable or substitutable except in CMR’s sole discretion. CMR reserves the right to award a substitute prize or portion thereof of equal or greater value in its sole discretion.  The refusal by an entrant to accept a prize releases and forever discharges Heritage and its agents of all obligations related to the prize, including delivery.

Prize Awarding: Eight (8) winners will be randomly selected from all entries received. A random generator will be used to select entrants. Selected entrants will be notified by direct message on Twitter.  Selected entrants will be required to fill out a declaration and release form, including answering a skill-testing question, within 24 hours of the end of the Contest Period.

Prizes will be awarded only on verification by CMR that all contest requirements have been met by a selected entrant. To be declared a winner, the selected entrant must (1) complete the declaration and release form emailed by Canadian Mother Resource within 24 hours of receipt ; and (2) answer, without help (mechanical or otherwise), a time-limited, mathematical skill-testing question. By completing, signing and returning the declaration and release form, the entrant (i) confirms compliance with these official rules, (ii) release and forever discharges CMR, its affiliates and subsidiaries from all claims, demands, damages, actions and causes of action arising or to arise by reason of the acceptance or use of the prize, and (iii) gives permission to CMR at its option, to publish or otherwise use the entrant’s name, Twitter handle, profile picture, city of residence and comments, without notice or compensation, on the CMR website ( as well as in any publicity or promotion carried out by CMR or its advertising agencies.

If a selected entrant or winner in the contest cannot be reached, does not answer the mathematical skill-testing question correctly, declines the prize, or fails to return the declaration and release form as specified above, another entry will be randomly selected by CMR.  The process outlined above will be continued until the applicable prize is awarded or there are no more eligible entrants. CMR is not responsible for and shall not be liable for late, lost, misdirected, or unsuccessful efforts to notify a selected entrant or winner. All decisions of CMR in the contest are final, and entrants agree to abide and be bound by the official rules, Twitter’s Terms of Service and Twitter Rules, and all of the instructions and decisions of CMR. In the event of any dispute regarding the interpretation of the official rules or any decision rendered by CMR, the decision or interpretation of CMR shall prevail. CMR, in its sole discretion, reserves the right to disqualify any person it finds to be in violation of the official rules, Twitter’s Terms of Service or Twitter Rules. CMR is not responsible if any entrant’s account is suspended by Twitter for violation of Twitter’s Terms of Service or Twitter Rules.

Prize Disclaimer: CMR is the sponsor of this contest and is solely responsible for the delivery of the prizes to the confirmed winners, as declared by The CMR. By participating in the contest, each entrant agrees to release and hold harmless CMR and its employees, prize suppliers, advertising, promotion, and fulfillment agencies, from all losses, damages, rights, claims and actions of any kind in connection with the contest or resulting from acceptance, possession, or use of any prize, including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.

General: By participating in the contest, participants release and agree to hold harmless CMR, the co-hosts, prize suppliers and, as applicable, their respective parent companies, affiliates or related companies, directors, employees, officers and agents, including without limitation, their advertising/promotion agencies from any and all liability, injury, loss, or damage of any kind, including but not limited to personal injury or death, arising from or in connection with participation in the contest, or the awarding, receipt, possession, use or misuse of any prize and/or with respect to participation in any prize-related activity. Entrants agree to abide by these official rules, and decisions of CMR, which are final in all matters relating to this contest.  The contest subject to all Federal, Provincial, and Municipal laws and regulations and is void where prohibited by law.  The contest is not administered, endorsed, associated, nor sponsored by Twitter or any other social media platform. Entrants are providing their information to CMR and not to Twitter.  Twitter is hereby released of any liability by each participant in this contest.  Any questions, comments or complaints regarding the contest must be directed to CMR and not Twitter.